socialbycarol

Social media
that actually
builds your
brand.

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socialbycarol Most brands are posting. Few are actually growing.
socialbycarol

What could your brand look like with the right strategy?

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socialbycarol The difference is always strategy.
200M+ Views Generated
+2M Followers Gained
$1M+ Revenue for Clients
9 yrs of Experience
Client Results

Real brands. Real numbers.

9 years. 200M+ views. $1M+ in client revenue. Social by Carol handles your platforms the way you'd want to, but never have time to. So your audience shows up, stays, and buys.

Cuddle Clones 2 years Featured

Cuddle Clones makes custom stuffed animals that look exactly like your pet. The product is great. But great products don't make viral videos happen consistently. Over two years, the Social by Carol team built a full content engine across TikTok, Instagram, and YouTube that kept showing up in people's feeds. Ten-plus viral videos. Real, sustained growth.

+1.2M TikTok followers
+300K Instagram followers
+1.5M YouTube subscribers
10+ Viral videos

YouTube Analytics — 6 months

Cuddle Clones YouTube analytics, 6 months, 100M+ views

100M+ views

Cuddle Clones Instagram before
Before
Cuddle Clones Instagram after
After
Sourdough Geeks Instagram before
Before
Sourdough Geeks Instagram after
After
Cuddle Clones views growth analytics

Content examples

Real videos that went viral, again and again.

64.5M views
Views screenshot — 64.5M views Click to view the live post.
44M views
Views screenshot — 44M views Click to view the live post.
2.4M views
Views screenshot — 2.4M views Click to view the live post.
1.6M views
Views screenshot — 1.6M views Click to view the live post.
How it works

Content creation process

Six steps from idea to growth. Simple on your end, thorough on ours.

01

Research & strategy

We study what's already working in your niche and build a content plan around real viral patterns.

02

You film or send footage

We give you scripts and direction. You record the content, or send us footage you already have.

03

We edit

Full post-production: editing, captions, hooks, on-screen text, and audio polish.

04

Approval calendar

Everything goes into a shared calendar before it goes live. Nothing posts without your green light.

05

We publish

Content goes out at the right times on the right platforms, using strategies built around each one.

06

Your account grows

We track what's performing, report monthly, and keep refining to build real momentum.

Photo of Carol Cavedagne, founder of Social by Carol
About the Founder

Carol's been figuring out social media for longer than most agencies have existed.

In 2011, she was 12 and running an online store through a Facebook page. No ads, no playbook, no agency telling her what to do. She just posted, watched what worked, and kept going until she had over 10,000 customers. Organically.

That obsession never went away. A degree in Public Relations gave it structure — brand communications, audience psychology, how stories actually travel — but the instinct came first. Since then, it's been nine years of hands-on work with real brands across many different niches.

Today, Carol leads Social by Carol. The work isn't about posting more. It's about posting smarter. Every piece of content is grounded in strategy, built around what actually performs on each platform, and tracked so it keeps improving.

You'll work directly with Carol from day one. Every strategy, every piece of content, every decision goes through her. And nothing goes live without your sign-off.

What we do

The full picture

Social media management is the core of everything we do. These are all the ways we can work together.

Core offering

Social media management

End-to-end management across TikTok, Instagram, YouTube, Facebook, and LinkedIn. We handle everything from the idea to the post.

  • Industry research & content strategy
  • Scripting & video editing
  • Graphic creation & carousels
  • Content scheduling & posting
  • Community management & engagement
  • Platform-specific optimization

Content editing

Already have the footage or graphics? We edit and polish any type of material, for any need — social media, paid ads, website visuals, and beyond.

  • Social media content edits
  • Paid ad creative & cutdowns
  • Website images & video edits
  • Pitch decks & presentation visuals
  • Internal & training video edits
  • Course & educational video edits

Influencer marketing

Finding the right people to amplify your brand, and managing those relationships from start to finish.

  • Influencer research by niche & budget
  • Partnership management end-to-end
  • Video editing with ads optimization

Website design

Clean, conversion-focused websites that match your brand and make a strong first impression.

  • Strategy-led design
  • Mobile-first & fast-loading
  • Built to complement your social presence
Social media management packages

What working together looks like

Three tiers, built around what most brands actually need. Pick one, or reach out and we'll build something custom.

Starter
$1,000 /month
  • 3-4 platforms crossposted
  • 8 short videos/month (idea, script, edit, caption, post)
  • 4 carousels/month
  • Monthly performance report
  • Optional strategy call
Get Started
Most Popular
Growth
$1,800 /month
  • 3-4 platforms crossposted
  • 15 short videos/month
  • 6 carousels/month
  • Monthly performance report
  • Optional strategy call
Get Started
Premium
$2,500 /month
  • 3-4 platforms crossposted
  • 20 short videos/month
  • 8 carousels/month
  • Monthly performance report
  • Optional strategy call
Get Started

Need something different? Custom packages are available. Let's talk.

What clients say

Don't take our word for it.

Real messages from real clients. Unfiltered.

Client review screenshot
Client review screenshot
Client review screenshot
Client review screenshot
Client review screenshot
Client review screenshot
Client review screenshot
Get in Touch

Ready to grow? Tell us about your brand.

Fill in a few details and we'll get back to you within 48 hours. Or just pick a time directly if that's easier.

What platforms do you need help with?
You're in!

Carol will be in touch within 48 hours. Keep an eye on your inbox.

Prefer to talk first?

Skip the form and grab a time directly. 30 minutes, no pressure, just a conversation about your brand and where you want to take it.

Book a Discovery Call
or reach out directly
info@socialbycarol.com
@socialbycarol on Instagram